2012年9月5日星期三

Top 10 Reasons Why You Didnt Land The Contract

Crafting a successful business proposal is much more than simply filling out documents and putting them in front of a prospect. There may be many reasons why your proposal did not get accepted.If you are new to creating proposals, try to look upon each proposal project as a learning experience, and be prepared to adjust your strategy and presentation as needed along the way.After you've been informed that you didn't win the job, you should try to tactfully interview the potential client or customer. If possible, communicate directly to the executive responsible for selecting the winning proposal.Explain that you want to learn why your proposal was rejected so that you can improve in the future. Give careful consideration to what the person has to say and thank them for speaking to you. Do not forget, however, that they may not tell you the real reason behind your loss. Some people may be wary of coming across too negative, and of course there are always times where a friend or relative was selected for the job instead of using a true competitive process.Although you can learn from mistakes, you should try your best to succeed with every proposal. Don't let sloppy mistakes keep your proposal from getting noticed. A failure to land the client or get the project approved is often due to the following common reasons:#1: Writing style: yours did not appeal to the reader.To avoid a style mismatch, do some research to find out about the style of the person and/or company you are targeting. For example, if you are creating a proposal for a traditional institution where all employees dress in business suits, it would not be a good idea to write your proposal in a folksy, casual style.#2: Incorrect target: your proposal was not given to the right person.Take the time to call the organization and find out the correct person to address your proposal to. Make sure you spell that person's name correctly and get his or her title correct, too. You might also want to follow-up to ensure they received your proposal.#3: Your timing was wrong: your Wholesale pitch was not made at the right moment.Generally speaking, it's not a good idea to send a proposal 'out of the blue.' The proposals with the best chance, of course, are those that are solicited through RFPs, but if that's not the case for you, then try to tie your pitch to something real like a recent event or news article so it will seem relevant.#4: Sloppy writing: your spelling or grammar was incorrect.If your proposal doesn't look or sound professional, why would the prospect think that your work would be any better? If spelling and grammar are not your strengths, then hire an editor to perfect your proposal language before you send it.#5: You did not address the prospect's fears and objections.Your prospective client wants to be certain that you will do what is right for their organization. Prove that you have listened to their issues and have the solution for each of their needs.#6: Your personal appearance and presentation did not match the prospect's 'style'.Take the time to scope out the organization or individual you will pitch CD Storage Case your proposal to. Does the decision maker wear a suit, or jeans and casual shirt? Show up similarly dressed and that person will automatically feel comfortable with you.#7: Internal politics at the prospect's company influenced the decision.There's not much you can do about this one, but if you are aware of internal conflicts Hangers Accessories before presenting your pitch, try to address them within the proposal.#8: Hidden agendas at the prospect's company influenced the decision.Odds are that you'll never even find out about this reason.#9: Your proposal estimate was too low or high.Many clients simply pick the least costly proposal, especially if there is a low risk of failure. But more seasoned ones may actually reject a proposal with an unreasonably low estimate, because they fear that the proposal was made by someone who didn't truly understand the project or was too inexperienced to estimate accurately. An estimate that is too low may also be a red flag to an experienced client that low USB Laptop Cooling Fan grade materials will be used or quality will be sacrificed.#10: You were too persistent or not persistent enough with the prospect.It's never a good idea to harangue a prospect; you wouldn't appreciate someone who called you or showed up every day, and neither will your potential client. But it's also not a good idea to simply mail a proposal and never make contact again. If possible, call or set up a meeting in advance to get as much information as you can, and then, after you've submitted the proposal, call to make sure it was received and inquire whether the prospect has all the information needed from you to make the decision.This list is by no means a complete list of every possible reason why you may have failed to land the client. There will always be scenarios that you have no control over. You may never learn the reasons why either. Focus your energy on the things that you can control, and use good common sense. Sometimes the key to winning can be as simple as a personal touch - in a business environment that is increasingly becoming automated.

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